If you’re a founder, recruiter, or agency owner trying to do everything yourself, email, content, LinkedIn, follow-up, it’s time to stop the hustle.
Your marketing strategy doesn’t have to be DIY.
In this post, I’ll show you how I use my virtual assistant team, ATeam by DPCo, to maximize every part of my marketing, from email automation to daily LinkedIn engagement, without burning out.
1. Weekly Emails That Actually Get Sent
Let’s be honest. You know you should have a weekly email. But writing, scheduling, formatting, segmenting, it’s a lot.
Here’s what my VAs do to make email marketing run smoothly:
- Track our Mailchimp email sequence
- Prompt me when new emails are needed
- Send templates for me to rewrite in my voice
- Add to the automation flow for all new subscribers
They even track clicks. If someone clicks a link in our email, they’ll follow up with:
“Hey, saw you clicked, can we help with that?”
That’s smart email marketing, done for you.
2. LinkedIn Lead Gen Without Cold Spam
My VA team has transformed how we do LinkedIn:
- Vet incoming connection requests
- Thank them with a custom message
- DM profile viewers with a non-pushy message like:
“Hey, noticed you stopped by. Anything I can help with?”
No cold pitches. Just warm, organic engagement that converts.
Need help creating consistent content?
Read this blog: Consistent Content Made Easy With the Right Team
3. Personal Brand Support (Without the Burnout)
I like showing up with real stories, personal founder posts that connect. But life gets busy.
My VA reminds me to write a few each month, loads them into the system, and reposts high-performing ones when I miss a deadline. That way, I stay visible, even when I’m not feeling “on.”
4. Speaking + Podcast Management
If you’re using speaking or podcast guesting to build authority, this will save your life.
My VA tracks:
- All past and upcoming speaking engagements
- New podcast pitches
- Requests for interviews
- Follow-up details
I just accept the invite, and they take it from there.
5. Follow-Up That’s Always on Time
You can’t convert leads if you don’t follow up. My team handles:
- Responding to all inbound leads
- Creating consistent touchpoints
- Moving people through the funnel
And they do it with warmth and professionalism, which, honestly, sells your service before you ever hop on a call.
Why This Works for Scaling Founders
The truth is, delegating marketing isn’t just about saving time, it’s about getting consistent results. My team doesn’t just assist; they help me lead.
With ATeam by DPCo, we build systems that:
- Attract leads
- Nurture relationships
- Convert consistently
You get to stay in your zone of genius, and grow your business without dropping the ball.
Ready to Maximize Your Marketing With a VA Team?
Hi! I’m Diane Prince. I co-founded a company that we built from scratch to $50 million in six years and sold to a strategic buyer. I am a keynote speaker that talks and writes about building startups, founding businesses, and entrepreneurship. I share my perspective from my own experience from over 25 years building, scaling, and selling businesses.
Connect with me through the social icons below!
