You’re probably here because you saw that one of the first steps of building a business plan is to write your mission and vision statements, and you’re not quite sure how to write them. No biggie – as this article can be your quick guide on how to write your mission and vision statements. But not just any statement! A vision and mission statement that speaks true to your business and will resonate to your clients.
How to Write A Vision Statement
A vision statement provides a destination for your company. It’s the big picture you want your business to achieve. The goal of the vision statement is to motivate you and your team to make a difference through the products and services your business offers, and be part of something bigger than your own selves. Generally, it provides a guiding light to your business decisions and plans – are you moving in line with your aspirational vision?
To create your vision statement, here are quick guide questions:
- What do you want your company to look like? Culture? Ethos? Mood?
- Where do you want your business to go?
- What can your company realistically achieve?
- What words or phrases depict the type of company you want to be and describe your ultimate goals?
Here are examples of great vision statements:
Amazon: To be Earth’s most customer-centric company where customers can find and discover anything they might want to buy online.
Apple: To make the best products on earth, and to leave the world better than we found it.
Nike: To bring inspiration and innovation to every athlete in the world.
How to Write a Mission Statement
Your mission statement is a general statement of how you will achieve the vision. The mission is about where your business currently is and why your business exists. If vision is an aspirational goal, the mission is an actionable statement – what are you doing now? Or what are you going to do?
To help you write your mission statement, here are guide questions:
- What does your business do?
- How does it serve the customers?
- Why does your business provide these solutions?
Here are examples of great mission statements:
Amazon: We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.
Apple: To bring the best user experience to its customers through its innovative hardware, software, and services.
Nike: To bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete)
Write Your Mission and Vision Statements for Success
If you’re just starting out in the world of entrepreneurship, you’ve probably seen many great mission and vision statements all over the internet. Don’t be intimidated or discouraged from seeing the competition. You already have a good enough idea for your business – it should now be easy for you to write these core elements for your company.
If you need someone unbiased to brainstorm with, I’d gladly be of service. Schedule a free 30-minute call with me today.
Hi! I’m Diane Prince. I co-founded a company that we built from scratch to $50 million in six years and sold to a strategic buyer. I am a keynote speaker that talks and writes about building startups, founding businesses, and entrepreneurship. I share my perspective from my own experience from over 25 years building, scaling, and selling businesses.
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