I was recently sitting in an executive leadership meeting led by a Business Coach when I got curious about his experience and his qualifications. He was pretty good, but I wondered if he could actually relate to our company’s challenges. It seemed like he had some practical experience before becoming an advisor, but not much. I wondered, “Had he ever actually walked in the founders’ shoes?”  

This led me down a rabbit hole — searching for startup coaches who’d actually started up, scaled and sold businesses. I found lots of coaches, but very few who were tenured with the experience that I’ve had in building companies from scratch, succeeding, exiting, and (even sometimes) falling flat on my face…Ow!
The question hit me, “Why are people hiring all of these coaches who have little to no experience actually creating companies?” I wondered, “When my kid wanted to learn ballet, would I have enrolled her in a dance class with someone who had never even danced?” If not, why would I invest in a startup coach who has never labored over their own pitch deck, sweated in front of investors, hired, fired, stayed up all night to solve a problem, felt the highest highs of success, gotten blown down by the lowest of lows, and is willing to get up and do it again. 

I then realized that first-time entrepreneurs needed a place where they could go to get experienced-based coaching, to learn about tried and tested tools, to receive honest feedback and to have someone hold them accountable every step of the way. I decided that I was the person to do it and so I got to work.
I use a straight-forward approach to teach entrepreneurial tools and systems that work. 

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