MEET
Diane
25 years of business experience
Starting Scaling Selling
at your fingertips
I'm Diane
(your secret weapon!)
I’ve built, scaled, and sold an eight-figure staffing company. I’ve also fallen flat on my face and completely started over. My story is about success, failure, determination, and resilience.
Today, I run ATeam, a virtual assistant staffing agency. I coach founders who are scaling businesses, whether they want to keep them or prepare to sell. And I speak to audiences across the country about what it truly takes to build a company that grows without burning you out.
The facts?
Owning a business can feel like magic when it works, and like quicksand when it doesn’t. Some entrepreneurs are looking for advice but what most need are clear tools, honest feedback, and someone who’s been in the room. Someone who’s taken the punches, navigated the pivots, and still gets fired up about building.
That’s where I come in.
Diane's Story
2020, I was sitting in a leadership meeting at a recruiting firm. An EOS implementer was running the show, but I couldn’t stop wondering, “Has this guy ever actually built a business himself, let alone one like ours?”
He had the buzzwords but no scars. I thought, “Has he ever tried to grow something that could break him? Had he risked it all, built from zero, stayed up at 2 a.m. worrying if it would all fall apart?”
He had the talk, but not the history. I didn’t hear grit. I didn’t hear a fight. I didn’t hear the voice of someone who knew how lonely and relentless building can be.
So I started searching for someone who had done it. Someone who had started, scaled, and sold a staffing company. Someone who knew what it was like to lie awake at night trying to make payroll, to rebuild after a market shift, to grow a team that takes ownership like you do, to stop carrying the whole business on your back.
I didn’t find that person.
So I became that person.
Now, I coach founders who are serious about growing. I speak on stages about the real stuff behind recurring revenue, delegation, and reinvention. And through ATeam, I help agency owners get the enterprise-level help they need to finally run their business like a visionary, not a firefighter.
If you’re serious about building your business without sacrificing who you are, want to scale without losing yourself along the way, or need an inspirational speaker who gets what you’re going through, you’re in the right place.
